How To Be Successful in Insurance Sales

How To Be Successful in Insurance Sales

Many of especially younger colleagues but also the experienced ones who followed my success journey over the last years ask me „Torsten, tell me,  How To Be Successful in Insurance Sales , just like you are?“ And this question has become even more relevant when you look at the economic damage which the pandemic caused in nearly every industry in our world. And before we come to  some basic tipps on how you can model my success in insurance sales I would like to hand over a special gift for you: If Covid or any other following crisis struck your business just take a look at my case study on this topic right here. You will be able to switch your business to success again in very short time. You will enjoy, I can promise you!

Here is Part 1 of How To Be Successful in Insurance Sales

Did you ever ask yourself why some of our colleagues seem to achieve their sales figures and goals somehow easily and effortless? Whilst most of the other colleagues, with probably you in this group, are struggling and getting under pressure of their insurance company. Let me tell you: there is an answer to this question and there is a solution to your problem.

But before I explain the three pillars of success to you let me shortly introduce myself. My name is Torsten Schardt and I’m in insurance business for over 25 years now. But why should you listen to me or read what I write here?  Now, my experience is huge, I’d like to say that I got a nearly 360 Degree perspective of our job. Not only that I have achieved sales figures – as a solo agent! – of nearly a million Euro in commissions per year. I also worked „on the other side“ , as a managing director for a German insurance company. So you can expect tipps from me that will help you to be successful in your view but also on terms of your company so that you can achieve not only more sales but also more indepence from the expectations of your insurance company. And although I was member of the top sales clubs in every company I had a contract with, there were dark times for me too.

It’s about eight years ago that I lost the contract with my insurance company and therefore all my clients, all my recurring commissions and more, simply because of a really bad choice of business partners some 20 years ago. So, you see: I know what I am talking about when it comes to success and how to be successful in insurance sales even after you have to start from scratch again. And if you want to know every detail and every step to take to achieve this success in sales, just grab my book. You can buy it on amazon or simply get it here for free and only cover shipping.

How To Be Successful in Insurance Sales

Learn Part 2 of How To Be Successful in Insurance Sales

Now, let’s get to the point. What do you have to do? What is it that the really successful colleagues in our industry and btw also in other industries are doing? Are you ready to hear the secrets? OK, I will come to them in a second. Let me just tell you, what are NO relevant factors for your success. First: it is not your insurance product. Neither the quality nor the price of it. Why? Now, there are a lot of overprized and bad products out there, right? And they are still selling and some of them are selling like crazy. Second: it is not Ressources, there are people out there making money from their bedroom with only a laptop or there are people just starting in our business and having immediate and sustainable success. And third: it is not that you are treated unfair by your customers or by your company. Well, perhaps that might be the case some of the times… but this treatment is not the reason for others to be more successful than you. Simply because we all get treated badly time after time, you know?

Here are the real three pillars of success and you might be surprised or disappointed. Because, even if you could label them as the three „secret“ pillars, they are obvious and so simple (but not easy) that I heard some of our colleagues say: No, that cant’t be all… But that’s it. So, let me name the pillars and then go into detail in part 3 of this article. Firstly you have to know your ideal customer. With this first point most of us fail. Then you have to offer the right solution to your customer. Again, if you fail in Step 1, this will be not achievable for you. And third: you will have to go where your clients are to sell this fitting solution to them. Yes, Sales is our job. And it’s a very important job, because we cover risks for our customers, risks they don’t want to cover or take themselves. For the complete sales process, beginning with the identification of the ideal customer up to the point where to find them, we offer you laser-targeted tools. If you want to take a look, go to this page.

How To Be Successful in Insurance Sales

´What is Part 3 of How To Be Successful in Insurance Sales?

Step one of Part 3: who is your ideal customer. Most of the time we see insurance agents running around (if they are still running…), trying to sell insurance contracts/products. When was the last time you saw a customer begging for an insurance contract? Is „never“ close enough a guess? Nearly no one and this applies to my customers too, nearly no one likes insurance or wants to buy insurance contracts. But they all want solutions for their problems. What these solutions might be, we will cover in Pillar two. Now we have to know…right… the problem. You only know the problem of your customer, when and if you know him/her. So the first thing you should do is to find out, what is the problem you can solve with your special product. Then you think about who might have this kind of problem. And think about this potential customer in detail: Age, Job, Interests, Marital status, Gender, Income, even hobbies and so on. The more detailed you are the more likely your success is. If you have troubles with this exercise, and I experienced there are many colleagues with such problems, do not hesitate to contact us. We love to support you.

How To Be Successful in Insurance Sales

So now you know your customer and their most urging problem. Pillar Two is that you provide a solution for this problem. And to say this clearly: An insurance contract is not a solution. At least your customer will not see this as a solution. The contract you are selling is only the vehicle for the solution… Here is an example for this: Your customers might not want to have a life insurance. But when they look at their children and think about their education, their home, their chances in life, they will recognize: „My children will need money if I am gone….“ Yes, that is the solution: you are providing a safe future with education, home and chances for their children, if they suddenly die. Btw, the only question left to ask is: „has your best friends children too?“ and so on… I hope, getting referals is normal for you. If not, just contact us here. We will provide you with every kind of training you will possibly need, also for the next pillar.

How To Be Successful in Insurances Sales

And now we come to pillar #3 of  How To Be Successful in Insurance Sales and this is all about getting the right clients for your special niche. There are three ways to generate leads for your insurance business, all of them work, together they are sales success on steorids. But all of them require that you have done step one and two before, OK? First you can simply advertise. Especially in todays world with online advertisement it is far cheaper and much much more targeted to get your leads and customers this way. With our secret weapon you can even legally spy on your competitors and on what works best for your niche. For more information on this amazing tool, click this link. Next you can go the way of attraction marketing on social media. Uuuuh…. yes I know, many failed with this. Because it needs content, consistency and concept behind this. What if you could get all of this with a proven and tested system DONE FOR YOU, so that you only need to arrange for closing those customers. And if you don’t want to close them personally it would even be possible to do so in an online process. Interested? Very good, register for our webinar on this topic here. And now imagine that you could directly address your ideal customer AT THE RIGHT TIME with way number three of our concept. Not possible? Sure it is! We are doing this every day. We are scanning the market day by day, hour by hour for customers asking for solutions in our special niche (pension schemes). And you can apply this for any insurance. Do you need much time for that? No, because a software does all the heavy lifting for us. It searches for entries in every forum of every possible platform. And it searches for phrases like: „do you know a good lawyer for….“ Cool, isn’t it? And very very affordable on top! What are you paying for your leads today? If you can get some…. Now this software also covers other topics, like reputation management for example. Indeed, you can provide for your own reputation and for new clients, that is a good deal. If you want to have a closer look at this amazing tool, just click here. And that’s it folks. Three pillars for your success in insurance sales. If you enjoyed please leave a comment and if not, just contact us and tell us what we can make better. We like to develop and grow every day. To your Success, Torsten

22 thoughts on “How To Be Successful in Insurance Sales

  1. Almost all of what you claim is astonishingly appropriate and that makes me ponder the reason why I had not looked at this with this light before. This article truly did switch the light on for me as far as this specific subject goes. Nevertheless there is actually one point I am not too comfy with and while I make an effort to reconcile that with the central theme of your position, let me observe exactly what the rest of your subscribers have to point out.Nicely done.

  2. Thanks for ones marvelous posting! I seriously enjoyed reading it, you are a great author.I will be sure to bookmark your blog and will eventually come back very soon. I want to encourage continue your great work, have a nice morning!

  3. My brother recommended I might like this website. He was entirely right. This post actually made my day. You can not imagine just how much time I had spent for this info! Thanks!

  4. Thanks for another informative site. Where else could I get that kind of information written in such an ideal way? I’ve a project that I’m just now working on, and I have been on the look out for such information.

  5. Thanks for your article. It is unfortunate that over the last decade, the travel industry has already been able to to handle terrorism, SARS, tsunamis, influenza, swine flu, as well as the first ever entire global economic collapse. Through it the industry has really proven to be strong, resilient and dynamic, acquiring new ways to deal with misfortune. There are usually fresh challenges and the opportunity to which the field must just as before adapt and behave.

  6. I and my friends appeared to be analyzing the good procedures from your website while unexpectedly developed a terrible suspicion I had not thanked you for those secrets. These young boys were consequently passionate to study all of them and have now in truth been tapping into those things. Thanks for turning out to be really helpful as well as for deciding on this form of amazing issues most people are really needing to discover. My sincere regret for not saying thanks to you sooner.

  7. I’m impressed, I have to admit. Seldom do I come across a blog that’s equally educative and interesting, and without a doubt, you have hit the nail on the head. The issue is something that too few people are speaking intelligently about. I am very happy I found this during my hunt for something relating to this.

  8. I seriously love your blog.. Very nice colors & theme. Did you develop this amazing site yourself? Please reply back as I’m attempting to create my own personal website and would love to find out where you got this from or just what the theme is called. Thanks!

  9. I think this is among the most vital info for me. And i am glad reading your article. But want to remark on few general things, The website style is perfect, the articles is really nice : D. Good job, cheers

  10. Something more important is that when evaluating a good on the internet electronics store, look for web shops that are continuously updated, trying to keep up-to-date with the most recent products, the best deals, and also helpful information on services. This will make sure that you are dealing with a shop that stays over the competition and provide you things to make educated, well-informed electronics buys. Thanks for the crucial tips I’ve learned from your blog.

  11. I抎 need to check with you here. Which isn’t something I normally do! I get pleasure from reading a submit that may make folks think. Additionally, thanks for permitting me to remark!

  12. Attractive portion of content. I just stumbled upon your site and in accession capital to assert that I acquire actually loved account your blog posts. Any way I抣l be subscribing in your augment or even I fulfillment you get right of entry to persistently rapidly.

  13. Thanks for helping me to acquire new suggestions about computers. I also hold the belief that one of the best ways to keep your mobile computer in prime condition is with a hard plastic-type material case, and also shell, that matches over the top of your computer. These kind of protective gear are generally model distinct since they are manufactured to fit perfectly in the natural housing. You can buy these directly from the seller, or through third party places if they are readily available for your laptop computer, however don’t assume all laptop could have a cover on the market. Just as before, thanks for your points.

  14. Good write-up, I am normal visitor of one抯 website, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.

  15. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove people from that service? Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *